Crowdfunding: Using social media to back projects
Just came across an interesting creative arts project that needs funding to ensure its success. No different, you might think, from any other project but what I liked was the funding model. More in a moment. The project is called The Parisianer and the idea is that 100 artists/illustrators will share 100 pictures capturing the essence of Paris. At the end of this year there will be an exhibition, a book and posters of the artwork. Funding To succeed the project needs financial backing and rather than chasing grants or money from other sources it uses the concept of CrowdFunding fuelled by social media. People share details of the project on their social networks and if they are so minded contribute to specified subscription ranges. When the project is realised they are sent the items listed for the respective price bands. If insufficient funds are raised and the project does not go ahead any monies contributed are returned. Progress is recorded on the website to s...